According to Fox News, Lay's has introduced a new flavor inspired by a classic American dish, described as 'like a cheese chip.' While this innovation highlights ongoing product diversification in the snack sector, there is currently no direct impact on cryptocurrency prices. However, traders should monitor the broader consumer goods market, as increased brand engagement could influence stock performance for Lay's parent company PepsiCo (PEP), which is tracked by asset-backed tokens and crypto derivatives on certain platforms (source: Fox News, June 20, 2025). This trend may signal further cross-market activity between traditional stocks and the crypto sector.